Edit
About Broadway
Broadway is redefining modern retail by creating immersive shopping experiences that combine expert guidance with the world's best brands. We believe every customer deserves to understand their unique style before making a purchase.
Our Personal Styling service is designed to help customers discover what truly suits them through professional consultations, personalised recommendations, and assisted shopping.
Position Summary
The Personal Stylist is responsible for delivering personalised styling consultations and assisting customers throughout their shopping journey.
Through colour analysis, body shape assessment, skin tone analysis, lifestyle understanding, wardrobe evaluation, and personal style discovery, the stylist creates a comprehensive Style Profile and uses it to recommend suitable products, build complete looks, and support customers in making purchase decisions.
This is a customer-facing role that combines styling, personal shopping, customer service, and sales. The stylist will also work closely with the Personal Shopper and Category Experts to deliver a seamless and personalised shopping experience.
Key Responsibilities
Personal Style Consultations
- Conduct one-on-one personalised styling sessions.
- Understand the customer's lifestyle, profession, preferences, budget, and fashion goals.
- Perform colour analysis to identify the customer's most suitable colour palette.
- Conduct body shape analysis and recommend flattering silhouettes and fits.
- Analyse skin tone and recommend suitable beauty and cosmetic shades, where applicable.
- Assess wardrobe preferences and identify styling opportunities.
- Educate customers on fit, proportion, layering, fabrics, and styling principles.
- Help customers define their personal style identity.
Style Profile Creation
- Create a detailed Style Profile for every customer.
- Develop a personalised Style Scorecard covering:
- Colour Palette
- Body Shape
- Best Fits & Silhouettes
- Style Personality
- Fabric Preferences
- Wardrobe Essentials
- Beauty & Grooming Recommendations
- Category Preferences
- Occasion-Based Recommendations
- Use the Style Profile to make relevant product and styling recommendations.
- Ensure profiles are updated after future consultations.
Customer Assistance & Sales
- Assist customers in selecting products across relevant categories and brands.
- Recommend complete looks, including apparel, footwear, accessories, beauty, and other relevant products.
- Understand customer requirements and suggest suitable options within their budget.
- Support customers during trials, product selection, and final purchase decisions.
- Introduce customers to relevant brands, collections, and new products.
- Recommend complementary products to enhance the overall look and shopping experience.
- Build customer relationships and encourage repeat visits and consultations.
- Contribute towards sales, conversion, average basket size, and other business objectives.
- Ensure sales recommendations are personalised and not pushy.
Customer Experience
- Deliver a premium and personalised shopping experience.
- Build trust and long-term relationships with customers.
- Ensure customers feel confident, comfortable, and well-supported throughout their visit.
- Handle customer queries and feedback professionally.
- Maintain confidentiality and professionalism during consultations.
- Ensure a smooth handover to the Personal Shopper wherever required.
Collaboration
- Brief the Personal Shopper on the customer's Style Profile and shopping requirements.
- Guide the Personal Shopper in product selection and customer handling.
- Work closely with Category Experts to stay updated on products, trends, collections, and availability.
- Coordinate with retail and brand teams to ensure a seamless customer experience.
- Participate in styling events, workshops, and customer engagement initiatives.
Continuous Learning
- Stay updated on global fashion trends, colour theory, image consulting, personal branding, beauty, and styling techniques.
- Develop strong knowledge of the brands and categories available at Broadway.
- Continuously improve consultation and selling skills through customer feedback.
- Keep updated on new launches, collections, and relevant product information.
Key Performance Indicators (KPIs)
- Customer Consultation Satisfaction
- Number of Style Consultations Completed
- Quality and Accuracy of Style Profiles
- Customer Engagement Scores
- Sales and Conversion
- Average Basket Size
- Repeat Consultation and Customer Visit Rate
- Appointment Utilisation
- Customer Referrals
- Internal Quality Audit Scores
Qualifications
- Bachelor's degree preferred.
- Certification in Fashion Styling, Image Consulting, Colour Analysis, Personal Branding, or related disciplines preferred.
Experience
- 2–5 years of experience in Personal Styling, Image Consulting, Fashion Consulting, Personal Shopping, Luxury Retail, Beauty Consulting, or a related field.
- Experience in customer-facing sales or premium retail will be an added advantage.
Skills
- Strong understanding of colour theory, body analysis, and styling principles.
- Good knowledge of fashion, beauty, and lifestyle products.
- Strong sales and customer service skills.
- Excellent interpersonal and communication skills.
- High emotional intelligence.
- Strong observation, listening, and relationship-building skills.
- Ability to understand customer needs and recommend suitable products.
- Commercial mindset with a customer-first approach.
- Professional grooming and presentation.
Success in this Role
A successful Personal Stylist understands the customer, creates a personalised Style Profile, and uses it to deliver an exceptional styling and shopping experience. The role combines styling expertise, customer assistance, and sales to build customer confidence, drive business, and encourage long-term customer relationships at Broadway.